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Immortals and MIBR renew MTN DEW AMP GAME FUEL deal

Immortals Gaming Club has renewed the partnership between two of its properties – Immortals and MIBR – and PepsiCo brand MTN DEW AMP GAME FUEL for another year.

The deal includes the creation of content and will see the energy drink brand continue to act as a jersey sponsor for both Immortals and MIBR.

MTN DEW AMP GAME FUEL will act as the presenting sponsor of ‘Champions Rising’, a docuseries that focuses on the IGC’s Brazilian Counter-Strike: Global Offensive roster. MIBR is also partnered with Tinder, Betway, K-Swiss, Razer, and Nitto Tire, whereas Immortals is in partnerships with St. Jude Children’s Research Hospital, Razer, and K-Swiss.

Brian Millman, Vice President, Corporate Partnerships at Immortals Gaming Club commented on the renewal: “We are excited to continue our relationship with MTN DEW AMP and keep them within the IGC family and extend the partnership too. We recognize their effort to support the broader gaming and esports community as well as our players and our fans with Game Fuel.”

In June, Immortals Gaming Club confirmed that it had acquired OpTic Gaming’s parent company, Infinite Esports & Entertainment. OpTic Gaming is also partnered with MTN DEW AMP GAME FUEL but that deal isn’t included at this time. Following the acquisition, Immortals Gaming Club also owns Houston Outlaws and OpTic Gaming’s LCS franchise.

MTN DEW AMP GAME FUEL also sponsors Counter Logic Gaming, SK Gaming, Dignitas, Call of Duty World League, MDL, and ESL.

Esports Insider says: We imagine it’ll take a while to get everything inline following the OpTic Gaming acquisition so we may see package deals – like this with MTN DEW – affect all of IGC’s brands in the future. Sales of the drink itself are proving to be a success so it’s no surprise that PepsiCo wants to maintain the current levels and channels of promotion.

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