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FILA enters esports with Counter Logic Gaming partnership

North American organisation Counter Logic Gaming has appointed sportswear brand FILA as the official apparel partner of its Fortnite team. Counter Logic Gaming’s Fortnite players will wear select FILA apparel during the Fortnite World Cup Finals over July 26-28th. Logo credits: Counter Logic Gaming & FILA The deal will also see FILA be promoted across […]

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Lighting Pandas cease operations

A notable UK esports organisation, Lightning Pandas, has today announced that the team has ceased operations due to financial challenges and internal factors. Lightning Pandas launched back in 2014, founded by Michael Craddock and Shane McKerral. During their first spell as an organisation, they competed at the Call of Duty Championship 2014, Gfinity Pro League Ghosts Season 1, and […]

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High School Esports League partners with Tillys

High School Esports League (HSEL) has partnered with Southern Californian clothing retailer Tillys. The deal will see students that compete in HSEL be offered care packages from Tillys, as well as the opportunity to compete in augmented reality for “premium prizes”. Logo credits: High School Esports League & Tillys Mason Mullineaux, Co-founder and CEO of High […]

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100 Thieves expands Totino’s sponsorship to cover Fortnite

North American organisation 100 Thieves has expanded its sponsorship deal with frozen pizza brand Totino’s to cover its Fortnite team. The sponsorship includes a living and training facility named the ‘Totino’s World Cup House’ and a 10-week content series, ‘Loot’. Logo credits: 100 Thieves & Totino’s The Totino’s World Cup House will act as the […]

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Mark Thomas joins Luminosity Gaming

Canada’s largest esports organisation, Luminosity Gaming, has recently announced the appointment of Mark Thomas as their new Vice President, Head of Marketing.  Credit: Luminosity Gaming Thomas brings a wealth of marketing and communications experience to the role, most recently as the lead of CBC/Radio-Canada‘s Sports Partnerships team. With the hire, Luminosity aims to ramp up its presence on […]

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Epic Games announces $500K Fortnite World Cup Warmup

Ahead of the Fortnite World Cup Online Open tournaments starting April 13, Epic Games has announced the Fortnite World Cup Warmup. Boasting a $500,000 (£381,145) prize pool, the event will act as the last online practice tournament before online qualifiers get underway. The full ruleset for the Fortnite World Cup Warmup will be unveiled later this […]

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Fast Web Media: It’s a game changer – Esports for brands

DISCLAIMER: This is a guest post from Fast Web Media, who were recently partners of the ESI Spring Forum which took place in Manchester. You can read the event recap here. At this stage, it’s unlikely that anyone is unfamiliar with the Newzoo quote ‘there are 380 million esports fans around the world.’ While this […]